PeopleLikeUs

Senior Copywriter

Since 2014

• Deliver persuasive, on-brand copy from concept development to delivery to iteration

• Create and execute multi-channel campaigns for various clients, from blue chips to start-ups

• Develop, maintain and evolve brand voice(s)

• Apply UX and SEO best practices to all digital deliverables

Freelance

2013 - 2014

Client roster included: Luxury Retreats • Groupe Germain Hotels • Versay Wines • Coolest Thing Productions

Reader’s Digest

Digital Copywriter

2011 - 2013

• Creating marketing and promotional campaigns across web, email, print and social media 

• Managing A/B testing to increase user acquisition

• Directing graphic designers on visuals and objectives for ad campaigns

• Adapting traditional print promotional efforts to digital environments

Food & Drink Photos

London-based stock photography company.

Marketing Manager

2008 - 2012

• Developing marketing strategies to grow the business - doubling the established client base 

• Writing copy for advertising campaigns, website content, client proposals and newsletters

• Implementing new CRM initiatives to increase customer engagement

Journalist

Various

2004 - 2007

Published in: Rolling Stone Magazine • The Prague Post • The Edmonton Journal • The Brisbane Courier-Mail • Urban Farm • Westmount Examiner • West End Chronicle

• Develop and research articles and features

• Writing scripts, recording and editing interviews

Ski Bum

…and Banquet Staff at Fairmont Chateau Whistler

2000 - 2002

• Shred the gnar in the A.M.

• Serve the guests in the P.M.

• Repeat